OVERVIEW
Take a Break Adult Activity Puzzle Book is a collection of engaging and challenging puzzles designed for adults.
The book offers a variety of themed puzzles, including crosswords, sudoku, word searches, and more, providing
a fun and stimulating way to unwind and relax.
Take a Break Adult Activity Puzzle Book is a collection of engaging and challenging puzzles designed for adults. The book offers a variety of themed puzzles, including crosswords, sudoku, word searches, and more, providing a fun and stimulating way to unwind and relax.
CLIENT
Take a Break | Adult Activity Puzzle Book
INFO
Role
Art Director
Publisher
A360 Media Group
Trim size
5.125” x 7.25”
Timeline
3 Days
KEY OPPORTUNITIES
Highlights & Features
2
Marketing to a Larger Range of Consumers
By promoting that the magazine is in Large Print, the publisher is communicating that their magazine is accessible to a wider range of customers, who may not have been able to engage with similar products before. This can help to increase the magazine's market share and sales.
1
Communicate Value
The call-out-burst creates a sense of value for the reader. By prominently boosting the number of puzzles inside the magazine, communicates to the potential customer that they are getting a substantial amount of content for their money.
3
Generate Interest and Excitement
Seeing the puzzles on the cover can generate interest and excitement in potential customers. If they see puzzles they are particularly interested in or have not seen before, it can encourage them to purchase the magazine to solve those specific puzzles.
Solution
To achieve this goal, I designed a cover that prominently displays the number of puzzles included in the book to emphasize its value. I also prioritized a user-friendly design, incorporating a large print format suitable for all ages.
To grab attention and evoke positive emotions, I chose colors that are associated with sports, such as green, blue, or red. These colors will reinforce the theme of the book and make it more visually appealing. The cover's exciting and fun aesthetic aims to increase interest and engagement with the product, helping it stand out on store shelves or online marketplaces and ultimately boosting its appeal and visibility in a crowded marketplace.
RETROSPECTIVE
Final Thoughts & Takeaways
It's important to consider the context in which this magazine will be sold and displayed, and I designed a cover that will stand out from other magazines on the shelf.
This may involve experimenting with color, typography, and layout to create a unique and memorable design that catches the eye of potential readers.
Ultimately, the goal was to create a cover that not only looks great, but also effectively communicates the magazine's value and relevance to the reader.
