print.

In my role as an art director, I am tasked with crafting captivating covers for the puzzle book division. To enhance the designs and make them more appealing,
I utilize A/B testing methodologies. This allows me to optimize the covers based on valuable insights gathered from customer preferences and market response. I also place great importance on maintaining consistent branding and visual coherence across various puzzle book series. This attention to detail ensures that our puzzles maintain a strong and unified identity.